Plumbs Marketing
Plumbs are very aware about the importance of marketing and the role that it has in generating new business.
- There are over 24 million households in the UK. Every one of them has a living room, and in that living room there will be something to sit on. Our target is that something to sit on.
- Each year we generate in excess of 130,000 customer leads and this figure is increasing. That's 0.5% of the total households, so there really is a huge potential for growth.
- We spend over £5 million across national press, inserts, direct mail and the Internet generating these leads.
- We have a well-established customer internet presence at www.plumbs.co.uk, www.plumbsreupholstery.co.uk and www.covermyfurniture.com, where customers can browse our products and request a consultant to visit. Around 8% of customers visit out site and that figure is growing fast.
- Every response is captured at our central marketing operation in Preston before being distributed direct to consultants.
- The market for covers is in a period of significant growth. Our volume sales of cotton covers is currently growing by around 20% per year, which with a higher order value, means one thing higher earnings.
- Our main competition is from furniture, that's a market that's worth £1.2 billion.
- We have significant product development plans to enhance and improve our product offering re-upholstery, furniture and bedding to name but a few.
Latest Positions
Re-upholsterers & Loose Cover Makers
Reupholsterers & Loose Cover Makers - Nationwide Opportunities
Plumbs Home Consultants
Plumbs Home Consultant - Various Locations
Belfast - Plumbs Home Consultant